6 MISTAKES ARTIST MAKE ONLINE
It’s no longer a myth the power which the internet holds in our modern day world. Today we are going to be talking about 6 (Six) mistakes artist make online. These common mistakes always affect the overall performance of artist online. For you to be a successful artist you need to avoid these mistakes. Doing these will help you enjoy all the opportunities the online would offers. Let’s dive in and actually understand these 6 mistakes artist make online.
- Not Having A Website
- Not Building A Mailing List
- Being Stuck In The “Sale-Only” Mindset
- Zero Consistency With Online Presence
- Being On Too Many Social Media Website At One Time
- No Marketing Or Promotional Road Map
1. Not Having A Website
Not having a website as an artist is like saying I don’t want to be found. Before I go further, what exactly is a website? Before now, a website was just an address on the web with a page or pages with information about a person or organization. Today websites have grown beyond just that. It is now more of your virtual self or office and first contact point in the digital world. It tells people exactly who you are or what your brand is all about. With the right website you would be giving your career as an artist a spotlight on the global stage. It’s advisable as an artist for you to own a website.
You can get a good website design agency to design one for you. Better still you can use one of the free website design tools for a start if you are not buoyant enough for a professional one.
2. Not Building A Mailing List
Thanks to android devices and co, almost everyone has an email address. According to Leighton Interactive, email marketing in 2018 had an interesting 3,800% ROI. That is to say it has a potential of generating a whopping 3,000% Return On Investment. As of 2017 there were about 3.7 billion global email users online. It is even estimated to grow to 4.1 billion by 2021. You can only but imagine the potential its hold for your especially in terms of distribution.
This is too much of a gold mine to be ignoring as an artist who wants to succeed. Not setting up an email list is very unhealthy for you as an artist. You would be loosing out on a lot of opportunities. With an email list you can easily communicate and sell to your fans. You can also use your email list to provide exclusive contents to your fans.
3. Being Stuck In The “Sale-Only” Mindset
In as much as you need to sell and earn through your online fan base, its important to note certain things. One of which is the fact that social media is for socializing and not marketing. As much as you want to sell as an artist, the mistake is in not building relationship first. Imagine someone you barely know always in your face with by this by that. Building relationships first goes a long way in the long run to guarantee you better sales in the future. This is a very key factor for you to understand as an artist.
Always just posting or mailing your online audience to buy your works wont give you your desired result. So its advisable to focus on building relationships first then sales follow.
4. Zero Consistency With Online Presence
This point cannot be over emphasized. Developing an online presence dose not just put your work out there. It also goes a long way to show people how serious you are with your craft. Consistency has always been key in almost every human endeavor. With how clustered the internet gets, posting once in a while will only give you zero to no engagement. Most artist make this mistake a lot. Sometimes it’s due to the fact that they are too busy and so on. In such cases it advisable to hire an online social media account manager. Also you can easily manage this yourself by creating a social media posting calendar. Once you have done this, you can search online for post scheduling tools. With such in place you can schedule your post even when you are not online to post on your behalf.
5. Being On Too Many Social Media Website At One Time
Getting maximum exposure is advantageous, but being on too many platforms at one time can be bad for you. Don’t get this wrong as most times artist who make this mistakes don’t think it’s a bad idea. The truth is not everyone will be your fan. It is wise to know your exact target audience and focus on them. One this is done you can focus your energy and resources on the sites you know they will be on. This gives you ease to mange them and grow your base on such sites. With too many sites at once, you won’t get your desired result as it should.
6. No Marketing or Promotional Road Map
This is one of the 6 mistakes most artist make online. No matter how successful you are as an artist, you cannot out grow this phase. Not developing a marketing or promotional plan for your releases means less engagement and reach for you. Developing a marketing plan does not only tell you how to push your work, but also helps you determine what works. Having a good plan or road map is always wise and it gives you more control over your contents. It also helps you plan better for future works.
This is all for now, until we come your way next time. Hope this was helpful, feel free to message us with any question you have. And don’t forget to share with others. Thanks